With every growing population, comes a limit to the supply of land within any metropolitan city. The evolving urban lifestyle and changing buyer sophistication drive new demand for spaces. The traditional divide between office and home is gradually converging to create a new, integrated space with digital infrastructures that connect individuals and businesses anytime and anywhere.
So it is to no surprise that Far East Organization (Singapore) is unveiling their latest brand Far East SOHO, a timely decision in redefining SOHO-style living in Singapore.
The concept of SOHO-style living is simple - working within space constraints and creating a new urban lifestyle with a three-dimensional aspect that provides like-minded people the flexibility and connectivity in strategic locations.
Just like most metropolises, there's a significant demand in new generation SOHO apartments in Singapore. This is where Far East SOHO comes in, offering strategic locales with excellent connectivity and flexible space. As executive director of Far East Organization, Lucas Chow, puts it," There's a constant drive for need of vertical space."
SOHO originated from “South of Houston” in New York City, a location notable for many artists' lofts and galleries as well as upscale boutiques. The Far East SOHO brand is inspired by just that, which is set to create communities for like-minded individuals seeking new spatial designs that are thoughtful and functional, allowing for all dimensions of space to be explored.
“Far East SOHO is a dedicated movement which we believe will appeal to the aspirations of new Generation Y buyers who yearn to have their own place and greater personal control, as well as the growing number of work-from-home entrepreneurs and young professionals, tech-savvy consultants, designers, creative minds, independent singles, and young couples," says Mr Chng Kiong Huat, executive director, property services of Far East Organization.
Beyond Singapore, Far East SOHO will also be brought to life to buyers in other Asia markets, such as China and Indonesia.