If there's anything that ABSOLUT is known for, it's their creativity, and their ability to understand and tap into the subconscious of today's generation.
The world's leading premium vodka has done it yet again, coming up with a new limited edition bottle design named ABSOLUT 72 Bian.
Exclusively designed for and launched in China in August 2010, only 72 limited edition bottles of ABSOLUT 72 Bian will be available in Singapore in a one-day exclusive launch at fabrika at Klapsons, the Boutique hotel, on 26 January 2011.
"The artist Gao Yu's take on a classic Chinese icon is the perfect integration of contemporary and traditional art which exemplifies notion of 'creativity with no limits' of ABSOLUT, "said Ms. Maybelline Tan, Assistant Brand Manager, Pernod Ricard Singapore.
ABSOLUT 72 Bian is an embodiment of this limitless creativity, a collaboration with Chinese avant-garde artist Gao Yu to launch its first-ever China limited edition bottle design. Inspired by the ancient Chinese mythical figure, the Monkey King, ABSOLUT 72 Bian refers to the 72 transformations made by Monkey King in the novel Journey to the West.
For ABSOLUT 72 Bian, Gao Yu created surreal, cartoon-like features of the classical figure to express an unique and distinctive fusion of traditional and modern art.
ABSOLUT 72 Bian will be available with every purchase of two bottles of ABSOLUT VODKA at a one-day exclusive launch at fabrika on 26 January 2011.