It's a celebration of a milestone. Get a taste of all the tenancity and excellence that goes on behind the scenes in the world of Formula One before F1 Singapore Grand Prix roars into town next weekend with a special exhibition by Hugo Boss and McLaren.
For three decades, Hugo Boss and McLaren, two powerhouses in their respective fields, have collaborated closely to outfit the latter with high-tech Boss Black collections tailored in precision to the demands of Formula One racing.
The world of fashion and motor sports has seen numerous collaborations. Check out the fashion collections from Porsche Design and Lotus Lifestyle.
To mark the 30th anniversary of this partnership (also the longest ever between a team and sponsor in the realm of motor racing), an exhibition featuring the world of “style and speed” will be presented from 19-25 September 2011 at the atrium of ION Orchard.
Not only will the audience get the chance to see exclusive imagery from past and present of some of the most successful Formula 1 drivers such as Niki Lauda, Alain Prost, Jenson Button and Lewis Hamilton, they will also get to be immersed in a real race experience with the F1 race car simulator specially set-up for the occasion.
And if you're lucky enough, you might just get to catch a glimpse of the charismatic Jenson Button, who's slated to make a special appearance at the exclusive event -- hosted to celebrate the longest ever partnership -- to share his racing experience.
The event is part of the global campaign "Dress Me for the Finale", an international design competition which has been specially created to celebrate the anniversary of the partnership and give motor sports fans the chance to design the race overalls for Lewis Hamilton and Jenson Button.
Check out the McLaren MP4-12C which was brought into Singapore in June this year.
The Hugo Boss x McLaren exhibition will be held from 19-25 September 2011 at the atrium of ION Orchard.