Laneige launches limited edition Water and Lip Sleeping Masks at Beauty Road 2017

Anyone who’s ever tuned into a Korean drama or variety show is bound to be awed by the milky complexions of K-stars. Their faces seem to emanate a glow from within.

It’s a shine that’s nothing like the naturally “dewy” film you get over your skin in Singapore’s ridiculous humidity, but a sheen that could very well come from a diet of pure, crushed pearls. But really, it’s their religious dedication to good skincare.

song hye kyo laneige sleeping mask beauty road 2017
Song Hye Kyo, the ambassador for the Water Sleeping Mask and queen of the K-beauty glow.

The Koreans call this “chok chok”a term that loosely translates to “plump and moist”. Aside from covering your skincare bases, the cherry on top to attain a “chok chok” complexion is a sleeping pack, especially if you sleep in air conditioning. Also known as a sleeping mask, it’s a deep, nourishing layer you leave on your face overnight to alleviate dullness, impart hydration and other good stuff your dermis needs.

Laneige is a brand responsible for establishing the fervour for sleeping packs with its cult favourite, the Water Sleeping Mask. Everyone who’s familiar with Laneige would’ve heard of this product and how it’s a lifesaver for dehydrated skin. At the ongoing Laneige Beauty Road 2017, it released a special edition of the Water Sleeping Mask in lavender.

laniege lavender water sleeping mask beauty road 2017
The new lavender Water Sleeping Mask.

You’ll be able to get your hands on it at the annual Laniege Beauty Road show, held at ION Orchard this year. The showcase promises fun, with various interactive game stations and a sure-win roulette, as well as an extensive range of Laniege products to peruse.

What’s most important is that this year’s Beauty Road is the launchpad for the brand’s Refill Me campaign. Laneige has collaborated with the Waterway Watch Society to promote water conservation. Every S$2 from the special Refill Me edition of the Water Sleeping Mask, whether in the regular or lavender scent, will be donated to the society.

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laneige lip sleeping mask beauty road 2017
The new lip sleeping mask options.

There’s also special editions of their famed Lip Sleeping Mask to be released at Beauty Road 2017. Aside from the berry flavour, the intensely hydrating lip masks are now available in grapefruit, vanilla, and apple lime options. Those who feel spoilt for choice can head to the Scent Bar to give all the versions a whiff before settling on one — or all.

The Laniege Beauty Road 2017 ends 24 May, and is held at the ION Orchard Basement 4 Atrium. The limited edition Laneige Sleeping Masks will be available for purchase on Lazada from today to 21 May, and at Laneige boutiques from 25 May to 30 June.

www.laneige.com

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