In case you haven’t heard it already: green is the new black.
With rapid climate change becoming a bigger issue with each passing season, it’s clear that all of us need to make significant changes in the ways we live and shop — and we need to make them quickly.
Sustainable fashion might not be a new concept, but it’s come a long way in recent years. We’re happy to see the fashion industry — the world’s second-largest industrial polluter, accounting for 10% of global carbon emissions — becoming more actively involved in the search for eco-friendly production methods to create clothing that not only makes us look good, but feel good as well.
In honour of Earth Day (22 April), we’ve put together a list of our favourite brands at the forefront of this green initiative. Now you, too, can participate in making the planet a greener place, through something as simple as your everyday fashion choices.
Salvatore Ferragamo x Orange Fiber
Salvatore Ferragamo has partnered up with textile company Orange Fiber to create a special collection dedicated to sustainability and innovation, which launches exclusively at its Pacific Place store on Earth Day. The capsule collection includes tunics (HK$5,400), pants (HK$7,600), skirts (HK$9,300), blouses (HK$9,950), and shirt dresses (HK$11,950), all produced using the first fabric in the world that looks and feels like silk, but is actually made from citrus waste. To complement the Mediterranean nature of the fruit, the brand tapped Mario Trimarchi, winner of last year’s Compasso d’Oro international design award, to enhance the pieces with printed drawings of floating clouds and flowers.
Salvatore Ferragamo, Shop 303, Pacific Place, 88 Queensway, Admiralty, Hong Kong, +852 2845 2718
Launched in 2005, Edun works to encourage trade in Africa by sourcing production and fostering long-term, sustainable growth opportunities for vendors and artisans. Right now, 95% of the brand’s collection is manufactured in Africa using organic and sustainable materials sourced within the continent, continuing its mission to raise social consciousness through beautiful clothes.
A firm supporter of sustainable fashion from the beginning of her business, Stella McCartney (a lifelong vegetarian) strives to make sure the entire production line of her eponymous label — from designing to sourcing and manufacturing — is strictly animal-free and environmentally conscious. She is also constantly involved in green projects, and leads by example by making sure her studios, offices, and stores across the UK are all powered by wind energy.
Stella McCartney, Shop 233-234, 2/F, Landmark, 15 Queen’s Road Central, Central, Hong Kong, +852 2801 6793
H&M Conscious Exclusive Collection
H&M launched its annual Conscious Exclusive collection in 2011 as a way to experiment with organic and recycled materials, with the goal of eventually integrating the resulting Earth-friendly techniques and processes into the rest of the brand’s production processes. From actresses Olivia Wilde and Ginnifer Goodwin to supermodel Natalia Vodianova, the collection has received major support from top celebrities worldwide, and even frequently makes appearances on the red carpets.
H&M, Hang Lung Centre, 2-20 Paterson Street, Causeway Bay, Hong Kong, +852 2337 3400
Founded by Ethiopian-born supermodel and actress Liya Kebede — who is also the former World Health Organization Goodwill Ambassador for Maternal, Newborn and Child Health — Lemlem offers African-inspired clothing that is handcrafted by traditional Ethiopian weavers using ethically sourced materials. Her work aims to sustain the beautiful handiwork of the local people and, at the same time, help create a new sense of economic independence within the community.