Actor Hu Ge brings contemporary sophistication to China and Asia Pacific

Emporio Armani recently appointed Shanghai-born actor Hu Ge as China and Asia Pacific region’s brand ambassador for Spring/Summer 2017. The seasonal campaign, which was shot in Rome by Australian photographer Lachlan Bailey, features the award-winning actor dressed head-to-toe in the brand’s ready-to-wear collection, demonstrating a mix of contemporary style and sophistication every modern man desires.

Emporio Armani’s SS17 menswear collection featuring the finger print pattern.

The collection itself takes inspiration from activewear and features performance silhouettes cut from fine materials, which are then decorated with unexpected details such as metallic patches with a military flair or embroideries with reflective thread to highlight individuality. Digital prints — whether printed, embroidered, engraved or extended into woven jacquard — and the stylised eagle motif also play a large part in this collection, offering an interesting visual for added personality.

New brand ambassador, Hu Ge, posing for Emporio Armani’s SS17 campaign.

To welcome its new Chinese brand ambassador, Emporio Armani recently hosted a private cocktail party at its Beijing boutique, where Hu Ge presented a look from the brand’s latest collection while sharing some of his personal style choices to over 300 guests. The event was followed by an after party, featuring performances by China’s multicultural rock band Pet Conspiracy, as well as a DJ set.

Hu Ge getting ready for the celebration party in Beijing.

Emporio Armani, Shop 101-102 & 201-202, 1/F & 2/F, Landmark Chater, 8 Connaught Road Central, Central, HongKong; +852 2532 7711, armani.com/hk/emporioarmani

This article is sponsored by Emporio Armani.